Washington, D.C. – The Board of Pharmacy Specialties (BPS) is excited to announce the launch of the new BPS website, designed to connect with board-certified pharmacists and showcase the value of certified pharmacists to patients, pharmacists, and employers. The new website showcases the variety of specialty areas for pharmacists, avenues for volunteer engagement, and various tools and media to explore board certification.
“The community of board-certified pharmacists has grown exponentially in the last five years, and we felt it was the right time to redesign the website to better serve board-certified pharmacists and other professionals curious about the role board-certified pharmacists play in improving patient outcomes.” said BPS Executive Director, William M. Ellis, RPh, MS, RPh, ICE-CCP.
BPS partnered with BlackDigital, a multicultural marketing agency based in Washington D.C., to conceptualize and evolve the BPS website to focus on the best online experience for stakeholders. The site composition was curated to serve users interested in board certification and features photography of real board-certified pharmacists and increasing visibility of frequented web pages based on user traffic.
The website hosts new facets such as a ‘Get Involved’ menu option to display volunteer opportunities with BPS and testimonials from board-certified pharmacists about their motivation to pursue and maintain specialty certification.
The BPS Communications Team closely monitored the transition to the new site and will continue to audit the site to ensure an improved user experience. BPS welcomes feedback and insights from users with the new User Feedback function on key pages.
About the Board of Pharmacy Specialties
The Board of Pharmacy Specialties (BPS) was established in 1976 as an autonomous division of the American Pharmacists Association (APhA). The mission of BPS is to improve patient care by positioning BPS Board-Certified Pharmacist Specialists as integral members of interprofessional healthcare teams, through recognition and promotion of specialized training, knowledge, and skills for pharmacists in the United States and internationally. Board certification is a recognized credential for determining which pharmacists are qualified to contribute at advanced practice levels given the rigorous standards mandated by BPS board certification and recertification. BPS currently recognizes more than 58,800 active pharmacist certifications across 14 specialties.
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